This is the second post in the series that will help you get your holistic nutrition business off the ground. This is the perfect series for new graduates, or maybe you graduated from CSNN a while ago and have yet to move your practice online. You’re going to learn how to stand out in the busy online space and attract your dream clients. We’ll cover the basics of setting up your online practice, as well as how to grow your business afterwards. Part 2 is going to help you get started on your website and social media accounts which provide the foundation for your online business.
In part 1, we talked about gaining clarity on what unique personality traits and passions make you stand out in the online space, and clarity on who your ideal clients are so you know exactly who you’re trying to speak to and appeal to. Definitely start there before you move on to getting your website and social media accounts set up. It will help guide how you talk about your business.
The importance of a website and social media account is pretty straightforward: people need a way to find you and purchase your services! I highly recommend a minimum of: website, facebook page, and an instagram account. Facebook and instagram are great platforms for drawing people in, especially because your audience is able to “share” your posts with their audience, therefore growing your audience. Having a website is important because that’s the natural next step your potential client takes when they want to learn more about you and consider working with you. A website makes it clear that you are legitimate and gives them a professional way to purchase your services.
Start by deciding your business name if you haven’t already. You can use your own name, or create a new business name. Keep in mind that it should be unique, but it needs to be easily understood. If you have to explain what it means, it’s probably too complicated. It also must be easy to spell. If someone were to hear you say your business and website name, they should be able to easily type it into their web browser. Keep this name the same across all platforms. Your website should match your social media usernames, so make sure that name is available as a domain name and on all social media platforms you want to be on.
There are several options for building your website, but the most common are squarespace and wordpress. If you are designing your website yourself with not much experience, I recommend Squarespace as it is very user-friendly for people who aren’t comfortable with coding. If you are having someone do the design for you, you can use wordpress.
There are a few key components you should have on your website:
For your social media accounts:
Contributed by Melanie Maxwell, R.H.N.